Outstanding Applications in Nutraceuticals Award

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Award 4 (General)
Outstanding Applications in Nutraceuticals Award
Focus on marketing and brand awareness

Most effective strategy to improve a sponsor's position and reach within the nutraceutical/functional food market. An example of what the judges will be looking for is a relationship that has resulted in significant commercial gain, the successful extension of an existing brand into a new market segment or evidence of strong commercial success from the creation of a new product or service destined for the nutraceutical sector.

Judging criteria:

• Understanding and interpretation
• Creation of a new product, ingredient or methodology 
• Novel use of a process or technique
• Superior service or deployment of services
• Insight into common/distinct market needs

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